Event Exhibiting 101: Intro to Rocking It

Happens at the Nanaimo Chamber of Commerce offices – 2133 Bowen Road
Thursday, October 1 – networking starts at 11:30 am and the session starts at 12 pm and goes until 1 pm.

Event Exhibiting is a great way to promote your company, generate leads and make sales. Hosting an exhibit can generate huge hype for your company, but it takes time, money, and a certain degree of flare.

Just in time for the Nanaimo Chamber of Commerce Business Expo (October 22), Roar Representation will give you all the inside tips and tricks you need to make the most of your investment in event exhibiting. Roar Representation is the go to for event representation services; it is our business to make your business generate business at public events. In order to make the 2015 Chamber Expo the best yet, Roar is hosting a Spark Session to equip all Expo Exhibitors with the public engagement tools necessary for success.

Presented by Lea Silver, Roar’s Owner/Operator and Public Engagement Specialist, Event Exhibiting 101: Intro to Killing It, will introduce 5 do’s and 5 don’t of event exhibiting in an open dialogue format. Participants will leave with tangible tools for success for their unique company and products.

You are investing the money, the energy and the time into event exhibiting, make sure you kill it!

Reserve your spot by calling 250-756-1191 ext 0. They will go fast. Remember, Spark Sessions are FREE for members.

All Candidates Meetings

All Candidates Meetings
Monday October 5, 6pm–8pm
All Candidates Meeting, co-hosted by the Mid Island Metis Nation and the Nanaimo Aboriginal Centre 83 Victoria Rd, Nanaimo

Tuesday, October 6, 2015 • 11:30 AM1:00 PM
VIU Dept of Economics All Candidates Forum
900 5th St Nanaimo BC V9R 5S5

Tuesday October 6, 7pm
All Candidates Debate, co-hosted by CFUW and the First Unitarian Fellowship of Nanaimo
Beban Park Social Centre
Thursday October 8, 6:30pm
All Candidates Meeting, hosted by Ladysmith Chamber of Commerce
Aggie Hall, 1110 1st Ave, Ladysmith
Wednesday October 14, 6:30 pm
All Candidates Meeting, hosted by Nanaimo Chamber of Commerce
Vancouver Island Conference Centre
Vote on October 19th.


Business After Business – Noodlebox

What a buzz at Noodlebox. Loads of members – and soon to be members out for the evening. Thank you to Paula and the fantastic Noodlebox crew for making the September Business After Business exceptional.  We were all raving about the Cream Soda Sparklers, the Wolf Brewery samples and of course, the noodles.

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PS – We loved Paul Mycroft’s double name tag.

Nanaimo Chamber of Commerce Newsline Profile – October 2015

Island Aggregates – Richard Mayer

For over thirty years, Island Aggregates has been rocking Central Vancouver Island. This family-owned business is the main aggregate supplier to landscapers, commercial companies, and even do-it-your-selfers.
Owned and operated by Richard Mayer, Island Aggregates has full facilities and equipment, to crush, sort, and wash, all sizes of rock. They provide an extensive selection of gravel and sand products, for concrete, paving, and industrial projects. Key customers include Mayco Mix Ltd and Windley Construction Ltd.
They support residential builds, as well. Island Aggregates creates the rock products for home construction, from foundation and structure, to making it look pretty. They can add chips for the driveway, and landscaping rock, for a complete package.
Island Aggregates has recently added IntegraSpec insulating concrete forms to their product offering. This innovative building system is used to build stronger, safer, quieter, energy efficient, and environmentally-friendly homes and commercial structures.
With a fleet of heavy-duty trucks, they deliver product from Duncan to Qualicum Beach, and all over the Gulf Islands. Customers can also provide their own vehicles to reduce costs.
Island Aggregates’ reputation for great products, and great service, is the result of over thirty-five happy employees, who service customers like it was their own company. With long-term loyalty, and extensive industry knowledge, staff look at specific customer needs, and provide recommendations so the customer can make confident decisions.
Customers are loyal, too. Island Aggregate has many long-term customers, and regularly shows their appreciation with customer events, like golf outings, and barbeques, for family fun.
Island Aggregates is an independently-owned local business, which is proud to be a Chamber member, and a contributor to the community. Contact Anu Mayer, for any aggregate needs, at 250-245-7625.
Written by Bonnie Chomica

Introducing road safety tools and resources for your workplace


Introducing road safety tools and resources for your workplace

Attend a complimentary 3.5 hour workshop to improve the safety of your employees who drive for work.

Friday October 2, 2015

9:00 am – 12:30 pm

Nanaimo Regional General Hospital

Room 2050 (second floor)

1200 Dufferin Cresent

Nanaimo, BC

Workshop Description

Co-hosted by the Vancouver Island Health Authority, this interactive session will help participants begin or improve an occupational road safety program that fits their workplace. Participants will learn about the human and financial costs of workplace crashes, a process to identify hazards and assess risks and how to develop strategies and use the tools and resources on RoadSafetyAtWork.ca to address the unique road safety needs facing their organizations.

Who Should Attend

Company owners, managers, supervisors, health and safety practitioners, Joint Occupational Health and Safety committee members and others who are responsible for making decisions and developing programs to keep employees safe on BC roads.


You are encouraged to send one or two representatives from your organization.

For more information and to register, contact:

Angelina Robinson at Angelina.robinson@roadsafetyatwork.ca or 604-770-2500


Susan Clovechok, Executive of the Year

A big congratulations to Susan Clovechok, Executive of the Year.

 West Kelowna, BC – This past weekend, Susan Clovechok, Executive Director of the Columbia Valley Chamber of Commerce was recognized by her peers with the Gerry Frederick Memorial Executive of the Year Award at the British Columbia Chamber Executives (BCCE) AGM and Conference.

In her letter of support for Susan, Radium Hot Springs Mayor, Clara Reinhardt states “ Susan’s role as a Chamber of Commerce Executive Director makes her a pivotal person in all discussions related to regional collaboration and initiatives including valley wide marketing, potential amalgamation of Columbia Valley Visitor Services and Columbia Valley membership with Invest Kootenay. When the Temporary Foreign worker program was curtailed, she recognized the impact on businesses in our area and has been working tirelessly to advocate with all levels of government for either reinstatement, exceptions to and/or options to fill the gaps left by the Federal Government decision.”

The award is presented annually to a chamber executive who has made a difference in their community, fostered membership growth in the chamber and has been willing to take risks to achieve change.  The award also recognizes an executive who has served as a champion of the chamber network, as a mentor to new executives and deemed to be a leader by their peers and their chamber.

According to BCCE Past President Allan Asaph, “Susan is an amazing person to have as part of our Board and has been a pleasure to work with.  She has been a driving force behind the success of our annual AGM and Conference and is tireless in her enthusiasm and commitment to our organization.”

“As a member of the BCCE, I have found Susan’s level of enthusiasm and her outstanding contributions to our network exemplary.”  adds colleague and previous award winner Cori Lynn Germiquet  “ Susan has embraced not only  her local leadership role but she has inspired many provincially as well.”

The British Columbia Chamber Executives organization was founded in 1981 to promote and deliver professional development to the executives of chambers of commerce throughout the province.

September’s Business Before Business

We love our Business Before Business events! They are such a fun and invigorating morning. This month was no exception. Big thanks to Herbal Magic for making the morning awesome.  Shelley and her team put on a great morning breakfast and the space was very conducive to networking. Lots of connections made for sure.

We did discover that Shelley loves the microphone. Very fun. We also heard from one of the Herbal Magic clients, she told us all about the ways Herbal Magic works for her and others. Very inspiring.

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Herbal Magic has been part of Nanaimo for 13 years – and have been a Chamber member for 10 years – there are here to help people in Nanaimo. They are so supportive and caring – that was very apparent at the Business Before Business.


Create Killer Subject Lines for More Opened Emails

© Can Stock Photo Inc. / PaulPaladin
If you’ve turned to email marketing and list building for your business, you might dread seeing the open rates. While it’s hard to understand why every customer doesn’t immediately open the email from you – especially when it contains such beneficial information – sometimes it’s not you, it’s them.
For most people there are simply too many emails to get to in the course of the day. That’s why the subject line is incredibly important. Most people base their decision to open an email on two things: the name of the sender and the subject line.

What an Email Recipient First Sees
Since most people decide to click or not to clock based on the sender name and the subject line, here are a few things you should keep in mind:
Provide worthwhile content. If you develop a reputation (in the opener’s mind) of sending junk, he or she will stop opening your emails. If you’re lucky (in this case) s/he’ll throw your email in the trash. If you aren’t, you’ll be reported as spam, making future chances of delivery difficult.
Use subject lines that induce action. It’s essential for your emails to have a strong subject line and interior call-to-action (which won’t be seen unless it’s opened, thus the importance of a strong subject line). The copy merely supports these two things so the bulk of your time should be spent developing these pieces.
Avoid certain words. Your audience can’t open an email it never sees. If you use certain common spam words, you’ll be thrown right into the spam folder never to be heard from again.
Who it’s from matters. People are more apt to open emails from humans instead of noreply@company. If you don’t want one member of your staff inundated with responses or inquiries, either create a fun, friendly mailbox name like fixmyproblem@company or use the staff member’s name and set up rules to assign emails to folders.

How to Craft a Strong Subject Line
There are a number of ways to catch someone’s eye. Some are more straightforward than others and the success of any of them largely depends on your audience’s preferences. The best way to figure out what works is to test it with your audience. In the meantime, start working on ways to improve your subject lines:

Be Blunt
Cutesy and funny don’t work with every audience. Sometimes what they want is a clear description of what they’ll find inside the email like this suggestion below:
Re: April Newsletter: diabetes symptoms and new testing

Use Familiarity
Using a friendly approach, and casual words, gets opens as does establishing a relationship in the email. However, trickery only works once or twice. Don’t make misleading people part of your everyday communications.
Re: Best news you’ll get all day

Personalize It
Names have been used in personalizing things since mail merges in the 90s but now many email services allow you to personalize on a much more detailed scale, like inserting a recent purchase.
Tim, how’s the new Lexus?

When you send an email you’re competing with a lot of others for attention. If you don’t have a concise, yet strong, subject line or if you don’t have a good reputation in the mind of the recipient, your email will be tossed in the trash. Take the time and craft an effective, interesting message that stands out and you’ll see your email open rate improve.

Christina R. Green teaches small businesses, chambers and associations how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular blogger at Frankjkenny.com and Event Manager Blog.
She’s a bookish writer on a quest to bring great storytelling to organizations everywhere.