• Marketing Essentials for Small Business

Marketing Essentials for Small Business

Workshop 1: Identifying Your Ideal Client

Wednesday, September 25, 2024 – 3pm to 5:30pm

Learning Outcomes:

1. Demographics vs. psychographics: which is right for your business?

2. Crafting your Unique Value Proposition

Workshop 2: Finding Your Platform

Wednesday, October 2, 2024 – 3pm to 5:30pm

Learning Outcomes:

3. Finding your clients on the right platform for your target market

4. Speaking the language our client needs to hear: your “brand voice”

Workshop 3: Creating Engaging Client Communication

Wednesday, October 9, 2024 – 3pm to 5:30pm

Learning Outcomes:

5. The best salesperson is a teacher: creating content for your platform

6. Expanding beyond basics: creating FUN content that engages and entertains

A series of 3 courses that can be taken together or individually, crafted to revitalize your marketing strategies and boost your business. Explore the core principles of marketing, pinpoint your target audience, and refine your marketing tactics. These courses will lead you through hands-on activities and practical applications, ensuring you walk away with concrete, actionable strategies to apply to your business now.

Class Length: 2.5 Hours Each
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Peggy Richardson

Peggy has worked at the intersection of technology and marketing for her entire career. She has applied her unique skill set to digital publishing and data management, large-scale IT rollouts for Fortune 500 companies, Y2K upgrades and large-scale software and infrastructure rollouts for law enforcement and Government, post-secondary education IT and marketing, and small and medium-sized business digital advertising, web development and server management, digital security, data compliance, and much more.

Her company WPDoneRight.com offers web design and development, web hosting, security, and digital marketing services to clients locally and worldwide. She applies her skills of design, programming, and more to a wholistic approach for marketing all types of companies.

She is also a volunteer for the Lifeline Program of the Nanaimo District Hospital Foundation, a Paul Harris fellow and former Rotarian, and a Member of the Chamber of Commerce on Gabriola Island, where she lives with her husband and daughter, and two very good dogs.