Meet the Chamber Staff

Liette Masse

Interim CEO 

Liette Masse is a collaborative, community-driven leader with more than two decades of experience strengthening local economies, building partnerships, and championing engagement in Ontario, Lower Mainland, BC and Vancouver Island. She recently stepped into the role of Interim CEO of the Greater Nanaimo Chamber of Commerce, where she leads initiatives that support local businesses, expand regional collaboration, and foster a thriving and inclusive business environment. Prior to taking on this transitional leadership role, Liette served as the Executive Director of the Parksville & District Chamber of Commerce, guiding strategic priorities that elevated business visibility, tourism, and community connections in the Oceanside region.

With more than 20 years of experience in community development and event management, Liette has held leadership positions with Vancouver Island University (VIU), Parks Canada, and several municipal governments.  A passionate advocate for community building, Liette has been actively involved with landmark events including the Vancouver 2010 Olympics and Rogers Hometown Hockey Festival in Nanaimo. She currently volunteers with the Nanaimo Golf Club and has worked with the District of Lantzville Parks & Recreation Commission and Minetown Day events committee. She holds a Bachelor of Tourism Management from VIU, along with credentials in festival and community event management and recreation leadership.

Throughout her career, Liette has demonstrated a steadfast commitment to supporting local businesses, empowering teams, and creating opportunities that help communities grow stronger together.

Email: LietteM@nanaimochamber.bc.ca

Phone: 250-756-1191 ext. 1

Kim Plumley

Membership Services | Administration 

Kim Plumley, a proud Nanaimo resident for over 19 years, stands as a dedicated supporter of local businesses, arts, education, and non-profits. With an unwavering commitment to community, she passionately embraces Nanaimo as her home. Kim finds inspiration in the vibrant creative forces that characterize the island, fostering a deep love for people, places, and things—essentially all nouns. Her extensive local experience and genuine enthusiasm make her a valuable advocate for the diverse elements that contribute to the rich tapestry of Nanaimo’s culture and community.

Email: admin@nanaimochamber.bc.ca

Phone: 250-756-1191 ext. 1

Rinny Jose

Marketing & Events Coordinator

Rinny Jose brings over 12 years of diverse experience in communications, public relations, and administrative leadership to the Greater Nanaimo Chamber of Commerce. Her career began in India, where she earned a Master’s degree in Mass Communication and worked as a reporter and sub-editor for leading newspapers. She later joined Edelman, one of the world’s top PR agencies, where she managed media relations for high-profile government clients.

In 2023, Rinny moved to Vancouver Island to pursue her second master’s degree—an MBA from Vancouver Island University (VIU). During her time at VIU, she was elected Director-at-Large on the Student Union Board. Her passion for people and their unique experiences also led her to explore client service and sales roles, further expanding her professional skill set.

Rinny’s journey with the Chamber began as a volunteer and MBA intern in 2023, quickly progressing into a full-time role. Within a year, she transitioned into her current position as Marketing & Events Coordinator. In this role, she leads the planning and execution of major annual events such as the Commercial Street Night Market, Nanaimo Business Awards, and the Chamber Golf Tournament, as well as monthly networking events including Business Luncheons and Business After Business (BAB). She also manages the Chamber’s social media presence and website content..

Outside of work, Rinny enjoys spending time with her husband and young daughter, embracing the natural beauty and community spirit of Vancouver Island.

Email: comms@nanaimochamber.bc.ca

Phone: 250-756-1191 ext. 3 | Direct Line: 250-739-6238

Charlene Yaskow

Bookkeeper (Part-Time)

Born and raised on beautiful Vancouver Island, Charlene Yaskow brings a strong sense of community and a passion for supporting local businesses through dependable, detail-oriented financial work. As a devoted mother to three amazing kids and a dedicated entrepreneur, Charlene balances professionalism, family, and community involvement with authenticity and enthusiasm.
Charlene has been working in the bookkeeping field since 2018, gaining hands-on experience in daily accounting operations, payroll, reconciliations, financial organization, and year-end preparation. In November 2023, she founded Yaskow Bookkeeping and Taxes Inc., a growing practice that provides approachable, accurate, and client-focused bookkeeping and tax services to individuals and small businesses across Vancouver Island.
In September 2024, Charlene joined the Nanaimo Chamber of Commerce as part of the Finance Department. In this role, she supports the Chamber’s financial operations with consistency, transparency, and a solutions-focused mindset. Known for her meticulous attention to detail, strong organizational skills, and genuine desire to help others succeed, Charlene is committed to ensuring the Chamber’s financial processes run smoothly and efficiently.
Outside of work, Charlene enjoys exploring the island with her children, participating in local events, and continuing her professional development to stay current with evolving bookkeeping standards and tax regulations.

Email: accounting@nanaimochamber.bc.ca

Sarah Jesse

Marketing & Events Assistant (Part-Time)

Originally from Cochrane, Alberta, Sarah Jesse moved to Nanaimo in 2021 and joined the Greater Nanaimo Chamber of Commerce in June 2025 as a summer Administrative Assistant. She later transitioned into her current role as Marketing & Events Assistant, where she supports event coordination, community outreach, and marketing initiatives that highlight and strengthen local businesses.

With a background in social media marketing for three different businesses, Sarah brings creativity and digital expertise to her role. She is also pursuing a Bachelor of Business Administration at Vancouver Island University, majoring in Human Resources Management, and is passionate about building connections that bring people and organizations together.

Email: info@nanaimochamber.bc.ca